ARAFTU continues its international expansion strategy through the listing of its items on the Farfetch platform, the most well-known premium and luxury fashion marketplace. Presence on Farfetch provides access to customers in over 190 countries, amplifying the brand’s visibility and growth potential. The platform connects thousands of brands that share the same standards of quality, refinement, and attention to detail, and the presence of a Romanian label within such an ecosystem confirms its maturity. ARAFTU’s listing on Farfetch was facilitated by GRÉGOIRE, reinforcing this strategic step in the brand’s evolution.
ARAFTU Within a Global Luxury Ecosystem
Farfetch operates as an international hub for carefully curated brands focused on quality and identity. In this context, ARAFTU joins a global community where visibility and trust are built through aesthetic consistency and impeccable execution. The platform offers extended exposure and direct interaction with an audience accustomed to high standards and open to contemporary design.
The Importance of Visual Presentation
A key element in this process is the way the items are visually presented. The product photography created at GRÉGOIRE Studios brings clarity and coherence to the pieces. The style is based on balanced lighting, faithfully rendered textures, and frames that emphasize the clean lines of the garments. This approach conveys professionalism and turns the images into a natural extension of the brand’s identity, contributing to how the products are perceived by a global audience.
The listing on Farfetch marks a key moment in ARAFTU’s international expansion. It is a step that strengthens the brand’s credibility and creates the premises for future collaborations, a stronger international presence, and correct positioning within the premium segment.
