GRÉGOIRE creates the new visual identity for La Duquessa, a jewelry brand that speaks about conscious choices, refinement, and timeless style. GRÉGOIRE was involved in every stage of the process: from the rebranding that included redefining the brand DNA, updating the logo and visual identity, to developing the new website, producing product photography for e-commerce, and building an editorial campaign in Paris. The entire project was designed to strengthen the positioning of a brand that expresses clarity, balance, and aesthetic coherence.
La Duquessa shapes its new identity based on a balance between tradition and modernity, transforming each piece into a symbol of discreet luxury and contemporary refinement. The brand is built to resonate with an audience that seeks authenticity and personal expression without visual excess. The new visual and conceptual direction reflects a coherent and versatile aesthetic, designed to integrate seamlessly into the modern consumer’s lifestyle. The La Duquessa logo plays a key role in balancing the perception of the name. Instead of emphasizing opulence, it moves in a contrasting direction.
The website is designed to reflect the brand’s clarity and refinement. The navigation experience is meant to be fluid and intuitive, with airy layouts, a balanced color palette, and a structure that highlights the product without distraction. The entire visual journey follows the same line of balance and coherence.
The product photography was carried out at GRÉGOIRE Studios, following the same aesthetic line: minimalist compositions, attention to detail, clean surfaces, and real textures. The photography style is meant to emphasize the quality of the jewelry and highlight the idea of everyday refinement. The visuals were conceived as an integral part of the brand’s visual universe, not just as commercial presentations.
The editorial campaign was photographed in Paris by Agence GRÉGOIRE, in a context that merges classic elegance with an intimate, almost cinematic atmosphere. The images contribute to articulating a visual narrative about luxury, femininity, and personal gestures, reinforcing the brand’s new aesthetic direction. The photographs capture the subtlety and timelessness of La Duquessa’s pieces within a setting that evokes authenticity.
