GRÉGOIRE launches GRÉGOIRE Studios and marks Ana Petrișor’s debut as Creative Director

Today, GRÉGOIRE opens a new chapter: the launch of GRÉGOIRE Studios, dedicated to photo and video production, and Ana Petrișor’s debut as Creative Director.

Ana Petrișor, Creative Director at GRÉGOIRE

To mark this moment, the NOT I project was created — a visual work exploring the space between what is visible and what is kept within. A reflection on the self, on standardization, and on the subtle mechanisms by which we constantly adjust our presence in front of the world.

NOT I: a lucid duality of the self

NOT I is a visual meditation on the human condition, built around the idea of duality: a “self” ready for its societal debut, disciplined and seemingly flawless, and a raw, internalized alter ego, marked by intense emotions such as anger, shame, and anguish.

The project raises a fundamental question: who are we when no one is watching?
Behind our version carved out for the social storefront, we live daily with imperfections, with repressed reactions and emotions we internalize, fearing we may not be enough — not good enough, admired enough, accepted enough.

We censor our instincts, we standardize ourselves, we become opaque. Yet these feelings, often influenced by the seven deadly sins, remain. They do not define us, but they exist — visible only to ourselves.

NOT I is expressed through seven visual compositions built in diptych: two frames, one character, one fracture. The first image is a carefully calibrated “self” under society’s gaze, while the second reveals an honest version, almost uncomfortable in its authenticity.

Color becomes a silent language in the second half of each collage — a subtle code assigned to each sin. Sometimes obvious, sometimes imperceptible, this chromatic accent does not ask for judgment, but for introspection. Just like ourselves, these compositions must be analyzed, not just looked at.

GRÉGOIRE Studios: A new space for authentic stories

With the launch of GRÉGOIRE Studios, we are creating a new setting for visual stories built with depth, courage, and honesty.