The new "Melting Summer" collection from Mia Peculiar is a visual invitation to authenticity and refined simplicity. GRÉGOIRE signs the complete artistic direction, from the product photography done at GRÉGOIRE Studios in Bucharest to the streetstyle campaign shot in Paris, under the coordination of Agence GRÉGOIRE.
The collection brings forward a tactile and balanced summer aesthetic. The core material is natural linen—breathable, lightweight, with a fluid drape—brought to life through relaxed and versatile cuts. The color palette features warm taupe tones, pure white, and bold red accents, evoking both calm and energy. Each piece is designed to flow with the slow rhythm of summer.
Streetstyle Editorial Campaign – Agence GRÉGOIRE
For the campaign, we brought the collection to the heart of Paris, where the streets and architectural textures served as a backdrop for an aesthetic that blends the freedom of summer with effortless elegance. The photos capture subtle contrasts: the fluidity of the garments in motion juxtaposed with the stability of the Parisian background. The result? A visual series that adds depth to the collection and positions Mia Peculiar within an international aesthetic space.
Product Photography – GRÉGOIRE Studios
The product photography was done at GRÉGOIRE Studios, in a minimal setting with a light grey backdrop and soft lighting, allowing the garments to breathe. Each frame focuses on the shape, texture, and proportions of the clothing, highlighting the sharpness of the cuts, the delicacy of the fabric, and the versatility of each look.
The “Melting Summer” collection is designed to accompany the slow rhythm of warm days, with breathable linen fabrics, fluid cuts, and a color palette inspired by natural landscapes—shaping a relaxed and authentic wardrobe.