GRÉGOIRE launches the new digital platform GHERLAN MIHAELA, a Romanian streetwear brand defined by nonconformism, relaxed cuts, and a functional aesthetic. The website offers a coherent and expressive experience, designed to highlight the products and reflect the brand’s visual identity.
The website created by GRÉGOIRE provides an intuitive, clear, and coherent user journey, but most importantly, an authentic visual experience. The platform is built on Shopify, featuring a user-friendly structure, with a clean and responsive interface. The structure is minimalist yet highly effective: intuitive filters, an airy gallery, and smooth navigation on both mobile and desktop.
The product photos created for the new website become the central element of the visual narrative, successfully capturing the essence of the garments through a clear aesthetic lens. They emphasize fabric texture, the natural drape of the materials, and the balance between comfort and structure. 
Set against a neutral background, with grey tones and controlled lighting, each piece is presented in full. The models adopt natural poses, and the minimal styling allows the items to express their shape, texture, and design details.
Thus, GHERLAN MIHAELA strengthens its online presence through a digital space that clearly reflects the brand’s values, through both design and content, with consistency.
