GRÉGOIRE launches the new Guban website, built on the Shopify platform, aiming to transform the online presence into a clear, intuitive, and efficient shopping experience that goes beyond merely showcasing products.
Guban has an impressive history, starting production in 1959 and quickly becoming a symbol of Romanian elegance. The shoes crafted by Guban’s artisans have been worn by renowned names such as Sophia Loren, Harry Truman, and King Michael of Romania.
The new digital platform, designed and developed on Shopify, highlights the brand’s contemporary identity while preserving the refinement that made it iconic. Functionality comes first: smart filters allow users to easily sort products by size, color, price, or collection. The galleries are clean, featuring high-resolution images that emphasize the artisanal details of each shoe. Search is fast, navigation is smooth, and the website structure is built to help every user reach their desired product with ease.
The experience is fully optimized for both desktop and mobile, maintaining the same clarity and ease of use across all devices. The website accurately captures the Guban identity, bringing forward a balanced aesthetic where comfort, elegance, and expressiveness meet.
The launch of this digital platform marks a natural step in the brand’s evolution, confirming its ability to remain relevant and inspirational without straying from its essence.
