IMROSKA continues its global expansion, highlighting tradition and attention to detail through listing on the Farfetch platform. With increasing visibility, the brand brings elegance and innovation to an international audience, strengthening its position in the couture segment. The listing on Farfetch was facilitated by GRÉGOIRE, consolidating this strategic step in its evolution.

In this context, customers from over 190 countries will now have the opportunity to explore and purchase creations signed by Roxana Ostroveanu, Founder and Creative Director of IMROSKA, which will contribute to increasing the brand's visibility on the global market.

Refinement and Innovation in Fashion

The pieces are a tribute to couture tradition, being handmade in Romania from luxury materials sourced from France and Italy. These items perfectly blend classic elegance with a contemporary vision, placing a special emphasis on sustainability and innovation. Roxana Ostroveanu reinterprets the concept of haute couture, offering a modern approach that highlights the subtlety and complexity of design, adapting it to the current demands of the industry.

IMROSKA's Visual Aesthetic

An essential aspect of international expansion is how the brand’s creations are presented. Product photographs taken at GRÉGOIRE Studios emphasize balanced lighting and the fine details of the materials, and the use of the invisible mannequin helps highlight the design of the pieces. This approach underlines elegance and professionalism, having a significant impact on the brand's image in international markets. The photographs become a natural representation of IMROSKA's identity, adding a touch of elegance and uniqueness.

The listing of IMROSKA on Farfetch marks a key milestone in its international expansion. Through this collaboration, the brand strengthens its presence in the luxury industry and opens up new possibilities for future partnerships and expansion into international markets. IMROSKA joins an exclusive community of brands, demonstrating that it is ready to compete at the highest level in the global fashion couture market.