Mia Peculiar launches Drop 3: Edge Of A Daydream, a collection that explores the contrast between delicacy and structure, refinement and versatility. This new chapter marks an important stage in the brand’s evolution, offering a versatile wardrobe anchored in everyday reality yet filtered through a modern aesthetic.
Edge of a Daydream focuses on three essential materials: floral lace, wool, and stretch satin. The collection is built around contrasts: delicate and structured, refined and practical, with pieces designed to easily transition from day to evening while always maintaining elegance. Inspired by the current rhythm of life, the collection blends comfort with a sophisticated air, offering a natural transition between the different moments of the day.
Editorial Campaign - Agence GRÉGOIRE
The editorial campaign shot on the streets of Paris, under the direction of Agence GRÉGOIRE, captures the atmosphere of the city and highlights the collection pieces in a cinematic and sophisticated mood. The visuals convey the fluid transition between day and night, emphasizing the contrast between delicacy and structure and supporting the idea of a wardrobe that adapts to the contemporary rhythm without losing coherence or refinement.
Product Photography - GRÉGOIRE Studios
In parallel, the product photography, produced at GRÉGOIRE Studios, reflects the same aesthetic direction. The compositions are clean, the angles precise, and the materials are presented with accuracy. The visuals maintain the collection’s aesthetic balance, faithfully rendering the lines, textures, and visual direction.
To celebrate the launch of the collection, Agence GRÉGOIRE and Mia Peculiar organized a festive dinner at the Baronne restaurant, together with the visual protagonists of the campaign.
