SARBU Atelier is a Romanian footwear brand founded in Bacău in 2013 by Codrin Sârbu, built from scratch around a single idea: shoes that look different from anything already on the market. Every pair is made by hand, from natural leathers, through a fully artisanal production process.
The defining element of the brand is leather printing: each pair can carry a print, a text, a logo or an image chosen by the wearer. Customisation goes further, covering every construction detail, from leather type and texture to colour, zipper, stitching and hardware.
GRÉGOIRE developed a Shopify online store for SARBU Atelier, with an interface built to reflect the brand's identity: precise, distinctive and focused on the product. The platform's structure supports the brand's customisation-first philosophy, guiding the customer through the available options and making the ordering process clear and intuitive.
Alongside the platform, GRÉGOIRE also produced generative content for SARBU Atelier, with a visual direction aligned with the brand's aesthetic. The images highlight the craftsmanship and materiality of each pair, with the detail of every piece at the centre of each frame.
The platform is available at sarbustore.ro.
