12 Days Until Christmas est un projet éditorial produit aux GRÉGOIRE Studios, un calendrier de l'avent visuel qui ne suit pas les codes conventionnels de la communication de saison.
Le projet réunit la nostalgie des années '70 et '80, l'esthétique après-ski et un Noël vu autrement. Il propose une approche visuelle qui mêle références culturelles et énergie d'un éditorial de mode.
LETTER ONE
Subject: Dear Santa, are you up?
Body: It's December. I'm spiraling. Thought you should know.
Sent on Sat, Dec 13, 04:40 PM EET
LETTER TWO
Subject: Re: Re: Re: Christmas
Body: Just checking if manifesting counts as a formal request.
Sent on Sun, Dec 14, 08:31 PM EET
LETTER THREE
Subject: Hi Santa, quick question
Body: Do you still reward good behaviour or is this more of a vibes-based system now
Sent on Mon, Dec 15, 06:55 PM EET
LETTER FOUR
Subject: Out of office auto-reply
Body: Hi Santa, I'll be unavailable until further notice.
Sent on Tue, Dec 16, 07:56 PM EET
LETTER FIVE
Subject: Santa, be honest
Body: Are you ignoring me or just prioritizing your inner circle?
Sent on Wed, Dec 17, 06:22 PM EET
LETTER SIX
Subject: Santa, per my last email
Body: Still working. No urgency. Just noting.
Sent on Thu, Dec 18, 04:59 PM EET
LETTER SEVEN
Subject: Thanks, Santa
Body: For nothing specific. Just… thanks for the plot.
Sent on Fri, Dec 19, 12:51 PM EET
LETTER EIGHT
Subject: Santa, quick sync
Body: Do miracles come in small, aesthetic formats?
Sent on Sat, Dec 20, 05:00 PM EET
LETTER NINE
Subject: Santa, just looping you in
Body: I'm pretending to have a plan. Please act surprised.
Sent on Sun, Dec 21, 08:33 PM EET
LETTER TEN
Subject: Santa, casual reminder
Body: I've been good. Not great. Good.
Sent on Mon, Dec 22, 08:17 PM EET
LETTER ELEVEN
Subject: Santa, last email I promise
Body: If nothing changes, at least let it look intentional.
Sent on Tue, Dec 23, 07:55 PM EET
LETTER TWELVE
Subject: Santa, approved
Body: Consider this season complete.
Sent on Wed, Dec 24, 07:50 PM EET
Direction Créative & Production : Ana Petrișor, Directrice Créative @ GRÉGOIRE
Modèle : Alessia Doman
Lieu : GRÉGOIRE Studios
